Alrún Nordic Design is a small family company based in Reykjavík, Iceland. Since 1999, we have been creating original bindrune jewelry in the spirit of a Nordic tradition more than a thousand years old. Our designs symbolize twelve inspirational Icelandic words which we have chosen for their unique, uplifting powers. The letters of each word are represented by a corresponding runic letter, and to bind the rune, we overlap these runic letters along a single central stave.
Bindrunes were used to cast magic spells, conceal secrets, and to create powerful personal amulets. They were also common in other aspects of everyday life and were a clever method of relaying messages. The ancient Norse believed that a bindrune could intensify the meaning of a personal message and invoke its power in their lives.
Personal connections are important to us. Our products are expressive, and we want them to have a special place in your heart, and in your home. We welcome you to discover connections to the past, and share in the beauty of new Nordic tradition.
All symbols are trademarked
To share with someone special
The Icelandic word Ást simply means love. We think this sentiment expresses the most heartfelt emotions – affection, devotion and passion.
To bring good fortune and success
The Icelandic word Gæfa means good fortune or luck. The Luck symbol shows that you are open to opportunities and that you welcome good fortune.
For guidance in life
The Icelandic word Viska can mean wisdom or knowledge. This symbol signifies that you are searching for truth in life – wisdom is intellectual, yet reaches for the unknown.
To face challenges
The Icelandic word Magn can mean strength, magnitude or intensity. Face the challenges in your life with inner strength and resilience.
To bring courage and warmth
The Icelandic word Hjarta translates directly as heart. Though it evokes thoughts of warmth and comfort, heart can also be a summoner of courage.
To revitalize your life
The Icelandic word Orka translates as energy or power. The refreshing idea of revitalization and concentrated power is represented in this symbol.
For an innovative outlook
The Icelandic word Skapa translates as creation. Skapa can refer to a view of the world that is large in scope, but it can also represent a personal creative vision. If you are inspired by creative energy, you will enjoy this symbol.
To inspire the soul
The Icelandic word Tónlist means music. This symbol is special because music is universal and has such an important role in so many societies and cultures. Show your love of music and your connection to other music lovers with this symbol.
For renewal and a fresh perspective
The Icelandic word Æska translates as youth or childhood. This symbol is meant for those who are young at heart and have an open mind. Æska signifies your wish for renewal, and perhaps for a change of perspective.
For an uplifted spirit
The Icelandic word Von translates directly as hope. We think that this symbol has an important place in the collection, as hope carries with it a sense of inspiration, perseverance, and positivity.
For a personal charm
The Icelandic word Þokki means grace or charm. These words represent very personal attributes, something attractive but difficult to define. Grace lends a certain elegance, and signifies the ability to be graceful under duress.
To be true to yourself
The Icelandic word Ekta can mean either genuine or authentic. If you are attracted to principles of individuality, originality and integrity, then Ekta is the symbol for you.
Thank you for your interest in Alrún Nordic Jewelry. We are always happy to welcome new retailers on board – please fill in your details below and we will reply as soon as possible.