We’re a small, independent brand based in Reykjavík, Iceland. As a husband-and-wife team, we work together on all aspects of our company, taking a practical attitude towards design and passionately sharing our ideas. Alrún’s reputation for edgy Nordic design is founded on our range of original bindrune jewelry.
Our bindrune symbols continue a Nordic bindrune-making tradition more than a thousand years old. Bindrunes were used to cast magic spells, conceal secrets, and to create powerful personal amulets. They were also common in other aspects of everyday life and were a clever method of relaying messages. The ancient Norse believed that a bindrune could intensify the meaning of a personal message and invoke its power in their lives.
We are always looking for new ways to share the story behind our symbols, and personal connections are important to us. Our designs are expressive, and we want them to have a special place in your heart and in your home. We welcome you to discover connections to the past and share in the beauty of new Nordic tradition.
All symbols are trademarked
To share with someone special
Ást symbolizes our deepest and most personal emotions. A symbol for the passionate, the devoted, and the selfless.
For success and good fortune
Gæfa welcomes good fortune and symbolizes your openness to possibilities. A symbol to attract new opportunities.
For guidance and insight
Viska symbolizes the search for greater insight and deeper understanding. A symbol for the questioning spirit, the intellectually curious, and the experience-seeker.
Magn symbolizes the desire for intensity or inner strength to overcome emotional, intellectual, or physical challenges. A unifying symbol of empowerment and resilience.
To evoke courage and warmth
Hjarta symbolizes warmth, wholeness, and bravery. A symbol of fierce love and courage.
Orka symbolizes refreshing vitality and focused power. A symbol for lively spirits, dynamic personalities, and active bodies.
To envision and innovate
Skapa symbolizes creativity, innovation, and a holistic worldview. A symbol to celebrate interconnectedness, artistry, and ingenuity.
To inspire the soul
Tónlist symbolizes inspiration and the universal love of music. A symbol to connect souls across cultures and traditions.
For an open mind
Æska symbolizes renewal and a fresh perspective. A symbol for the open-minded, the young at heart, and the critical thinker.
For an uplifted spirit
Von symbolizes an uplifted spirit and enduring resilience. A symbol that reflects inspiration, perseverance, and positivity.
For personal charm
Þokki symbolizes a personal charm, attractive but difficult to define. A symbol that reveals elegance and signifies the ability to be graceful under duress.
For the truth seeker
Ekta symbolizes the authentic individual. A symbol of integrity for the independent spirit and the speaker of truth.
Thank you for your interest in Alrún Nordic Jewelry. We are always happy to welcome new retailers on board – please fill in your details below and we will reply as soon as possible.